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Bummer Success Story: 11 crores worth of sale in 2023 only selling Innerwear!

Written by Imtiaz

Updated on:

Bummer Success Story: India is now taking the Startup space by storm. With over a century of Unicorns, India will soon become the startup capital. Supported by the Government, several new startups are joining the race on a daily basis.

Apart from government support and different investors and Venture capital, shows like Shark Tank have pushed the startup ecosystem to a new level altogether. Innovative ideas are taking birth from different parts of the country. Today, we will be discussing about a startup that has taken the market by storm and earned Rs. 2 crores per month just by selling innerwear after its feature in Shark Tank India season 1.

In this article, we will be discussing about Bummer, an Innerwear Startup founded by Sulay Lavsi. Today, this startup is growing at a rapid pace in the undergarment industry. So, let’s learn about the Bummer Success Story.

Also Read: Inshorts Success Story

Sulay Lavsi and how Bummer was born

Sulay Lavsi representing Bummer in Shark Tank, India
Sulay Lavsi representing Bummer in Shark Tank, India

Bummer was founded by Sulay Lavsi in the year 2020. Sulay has been keeping a close watch on the undergarment industry since 2018. According to Sulay, in 2018, the only category that was Undisrupted was undergarments.

Bummer was launched in Ahmedabad, Gujrat, with the goal of making comfortable underwear that was also stylish. Sulay belonged to a textile background. His family had already been in the textile business for decades, and from here, he developed an interest in the industry. During his days in the United States of America, he learned tailoring and pursued the manufacturing of garments.

In 2023, Bummer multiplied its sales by a whopping 12 times compared to 2020. Sulay was featured in the Forbes 30 under 30 Asia 2023 list due to the massive growth of Bummer.

Sulay Lavsi Education and Jobs

Sulay Lavsi Education and Jobs
Sulay Lavsi Education and Jobs

Sulay did his Bachelor’s Degree in Business Administration and Marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) from 2012-2015. He completed his Master’s in Entrepreneurship and Innovation from USC Marshall School of Business between 2017-2018. Information regarding his schooling is unknown.

According to his LinkedIn profile, Sulay was a Program Officer at Ahmedabad-based Fintech Company, Infibeam Avenues, from June 2015 to June 2016. Infibeam Avenues, he joined Indie Source, a fashion consultancy in the Greater Los Angeles Area, as a Production Assistant from June 2018 to September 2018.

After leaving Indie Source, he started working on Bummer. He is currently the CEO of Bummer.

Fancy Underwear is their product

Bummer's Fancy Underwear
Bummer’s Fancy Underwear

The main objective of Sulay in starting Bummer was to make and sell different types of underwear. Hence, all the underwear made in his company are fancy and stylish to attract the youth. According to his LinkedIn profile, “We are solving for India’s 200M+ digital millennials who have chosen fashion/style in all forms of their clothing EXCEPT underwear.”

The reason behind the immense success of Bummer was that it started making underwear of different designs and colours. Success was inevitable as Bummer was the first to tap the Fancy undergarment space, a space where no other brand was interested.

Bummer makes underwear for both men and women. Their products include boxers, bralettes and pyjamas. These are made from micromodal fabric that the company claims to be breathable and eco-friendly at the same time.

Also read: Poonam Gupta Success Story

Bummer in Shark Tank India

Sulay got a chance to represent Bummer in India’s famous business show Shark Tank India, which he did not let go unnoticed. Everyone saw him and Bummer in Shark Tank India Season 1. That season, Sulay raised funding for his business of Rs 75 lakh.

After seeing Sulay’s potential and his business Bummer, judges Aman Gupta and Namita Thapar on the show Shark Tank India gave him funding of Rs 75 lakh and became a part of Bummer.

After the success of the brand in Shark Tank, India, the Ahmedabad-based startup garnered a total of $850,000 or Rs 7 crores, in funding from investors such as Beenext Asia Fund and Fluid Ventures.

Bummer Success Story: He is earning Rs 2 crore per month

Bummer's Fancy Underwear
Bummer’s Fancy Underwear

When Sulay Lavsi started Bummer, he was earning Rs 60 lakh every year initially, but after Shark Tank India, Bummer grew rapidly by the end of 2023. He has made sales worth Rs 11 crore.

Due to the growth, Sulay is earning Rs 2 crore per month through Bummer. Sulay did not limit Bummer only to underwear. He has also included many other products in Bummer, like – Shorts, t-shirts, pyjamas, etc. With the addition of multiple new products to his company’s portfolio, Bummer continues to grow even faster.

Bummer Success Story Overview

Founder of BummmerSulay Lavsi
PlaceAhmedabad, Gujarat, India
Startup NameBummer
Bummer’s Revenue (FY 2023-2024)₹ 11 Crore
Official WebsiteBummer
InvestorsAman Gupta, Namita Thapar, Beenext Asia Fund and Fluid Ventures
InvestmnentsAman Gupta and Namita Thapar- 75 lakhs
Beenext Asia Fund and Fluid Ventures- $850,000 or Rs 7 crores

Also Read: Savitri Jindal Success Story

Conclusion

In this article, we shared the story of Bummer and Sulay Lavsi. If you liked the article, please share it with your friends and family. Thank you for your time. We appreciate it.

Who is the owner of Bummer undergarments?

Bummer was founded by Sulay Lavsi in the year 2020. He is currently the CEO of Bummer.

How is Bummer doing now?

Bummer grew rapidly by 12 times in the end of 2023. Bummer has made sales worth Rs 11 crore.

Who are the investors in Bummer?

Aman Gupta, Namita Thapar, Beenext Asia Fund and Fluid Ventures.
Aman Gupta and Namita Thapar- 75 lakhs
Beenext Asia Fund and Fluid Ventures- $850,000 or Rs 7 crores

Hi my name is Sk Imtiaz Ahmed. I am the Editor of https://yourfreshnews.com/.

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